I'm actually kind of surprised that more folks haven't taken part in this -- basically because tons of folks in other places gladly gave away their kyc info for like $50 in free stellar tokens.
Here it just requires a photo and name. And nobody even says you have to use your real name (magic of photoshop).
I'm not saying it's a good or bad thing to take part in this. But compared to other freebie offers folks have taken part in, this one seems pretty benign in comparison.