I still do not really understand how the blockchain will be used in this case and how the application will look like.
We have two products actually, Midascapsule and MidasEngine, our token (MidasCoin) connect both and more, it works as a anti-counterfeit measure and reward program.
It is also works as one discount incentivizing the purchase of capsules (suppose you buy one MidasCapsule for EUR 1.00 and have earn one MidasCoins of EUR 0.20 *illustrative example)
Tokens are also one great mechanism for crowdfund the project and creates one monetary base to helps the development of the MidasEngine.