For sure it can, but it all depends on their developers and team members. When they have a well written whitepaper, great marketing plan, good process at the product development and a bunch of money, they have all chances to make their coin very big.
but sometimes the best planning is not as smooth as expected. even though the plan has been run sometimes the market response is not so good. that makes many projects finally have to die and be buried, because they do not have good asset values and good trade.