Agreed, but there is still a set time too in that uptrend that we must watch out for before making any sort of investment, yes you are very much correct that we can invest now since we are still heading for the ATH, but the best time to invest is when the market has dip again which we usually refer to as correction, like if I am to advise any investor now, I would ask them to hold on a little bit for this current surge to be corrected before taking step , because if they invest now, there is no way their value will not drop when the price correct, even though the price will eventually bounce back, but there is nothing more sweet than to first see your investment have profit first, it really encourages such investor.