actually fair launch are the worst thing lol, it's not good when all the miner have the coin, or the coin will die quickly cuz of no demand, the recent altcoin show this
the coin need to be mined by a few people and other must buy it, this is the best way to increase the value of a coin, look at that scam called thepanda, it's a scam yes but it work...
If "everyone has coins"... like you said, then nobody needs/wants to buy the coin. The value of a coin requires supply and demand.