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I am very interested in BNB. I often learn about the development of the BNB. They plan to launch a new program, and exchange with BETA display. This is one way to increase user interest in the BNB. And opportunities to increase BNB prices.
Somethings must be put into consdieration when choosing a better coin or token for trade and investment. The number one altcoin i will rather prefer now is; BNB to Ethereum because, many investors and companies that are currently undergoing IEOs in their exchnage; are face to buy their token before proceed for the IEO, although i may be wrong but this's what i believe.
BNB does have good potential for the future, but the BNB is still below Ethereum. Because the BNB is one coin that uses smart contract ethereum. That is, it will certainly affect the price of Ethereum.
But because there are so many Binance Exchange uses, the price will be easier to increase. Especially as you say, the IEO project prefers Binance to promote projects and sell coins.