Why HOX project?
We live in a soulless society where social interactions are virtual at best, fake at worse. HOX wants to change this by reviving true relationship (friends or more), provide meeting points in real life and re create a sense of community which is more than often lacking in our lives.
the goals set might be quite good, however I have a doubt a goal is achievable. To make impact you need to go to the scale of facebook, which is of course achievable in theory, but practically hardly possible. But who knows, let's see how it progress...