Really it's a good decision by cyberdice.
Their on going signature campaign promotion will surely help them out to get recognized by many of the users of the Bitcointalk.
Though their campaign is not so big, but i am sure they gonna get really a good amount of traffic from it.
Moreover at this point of time, if they starts more number of promotions, then they will surely get their desired amount of attention soon.
BTW the site's UI and the theme color is the most promising  one.
Good luck cyberdice team.