For big project with big ecosystem it is very important to have a big community and a lot of users.
Development and promotion takes a time and a lot of money. That is why the ecosystem of INNOU will be released by modules.
It is realy very hard to create a big ecosystem around the project. Airdrop is a good way to creat a big community.
It is possible to create but it costs a lot of money. You must buy a lot of advertising that many people will know about the project.