Free advertising is always welcome

Let's just hope it's properly researched.
Is it really free or those guys pay upfront just to be on TV. Sun was willing to pay millions just to dine with Buffet for publicity.
What I would also want to see in the documentary is how they did marketing in bitcointalk. If netflix just feature some of the remarkable users/posts in the forum and how this forum became the platform for the community, it will be a lot satisfying to say in my public profile like facebook that I was here since time.