No one will throw out randomly on their coins into something which isn't even clear.
0.04 BTC
Current bid $378.24
0.0039 BTC
Current bid $36.88
We don't even know on what we are bidding on here.
Rich people will and that amount is nothing to them. It is like a penny to a normal person. The allure of mystery items is strong. People buy mystery boxes on ebay and people often choose the unknown prize on game shows instead of taking the safe bet.