From what I've seen, they're not paying. So it's just some more free advertising until it dies out.
Wow that would be a whole new level of 0 fucks given. It does look like only
1 person has received a payment, hard to say how many people are actually wearing the Sig with no spreadsheet available. Guess we'll know in a day or 2 if payments start flowing. Assuming it doesn't all fall apart by then.