The development team has taken every single actions pretty carefully since from they started working on it. So we don't need to worried about this thing because team might have already make plan about it.
Taking causious in every actions is good to ensure that every step by the project team is leading into the good and right direction of the project. Let's hope more for this project!
I also hope that the developer will be able to push the project even further, but for this he will have to take drastic steps in the marketing segment.