If "ILCoin is a modern alternative to Bitcoin using a SHA-256 encryption," it should closely follow its footsteps too. Although I know that it's easier said than done, but come to think of it, marketing isn't really rocket science. And that's why ILCoin should focus more on how to get all those BTC partners on board to support ILCoin use as well.
yeah that makes sense to me which also brings to the question "are there any current and known partners of ilcoin"? i believe that any partnership today in the crypto world could really boost any project even further.