Ethereum was hyped/rised specially because of ICO market in 2017 which caused adoption but it could not sustain later that much.
Now BNB is the key asset of binance and have many use cases, with their own chain they have moved 1 more step ahead. Only thing they lack is smart contracts with multi usage like ethereum but for ICO/IEO you don't need that for now. CZ is implementing his strategy patiently as he says one thing at a time. So it will be rise in alt season but beating ethereum looks still difficult as of today.