There are many ICOs out there, but more than 50% of them fail.
From my analogy, could this be the reasons why ICOs fail?
1. Being too complicated:
If you want investors to favour your ICO, make sure they understand your coin offering. Be concise yet interesting, creative yet not too techy and try to explain concepts from scratch. Of course, the detail you go into is likely to depend on your target audience.
2. No unique Use case and lack of creativity:
The reality is, ICOs are not straightforward and with new ideas and concepts arising daily, you need to get noticed and that means coming up with some unique Use case
So, before a developer even attempts to launch an ICO or enter the crypto world, ask yourself: "What will make investors choose this particular ICO over a competitors ICO?"
I believe the list continues.
according to my observation, why have many ICOs failed because there are several factors that we often find from various ICOs that are launched ... the first because the Team is not Valid or illegal ... which makes investors hesitant to invest in the ICO ... and then because the Roadmap is unclear and too long ... so investors have to think long to have to wait a long time to be able to benefit from the ICO ...