Goldcoin is a community-developed coin. It is not backed by multinational corporations or banks or governments.
Subsequently, it lacks the resources for extensive marketing, and listing fees on big exchanges.

Nevertheless the promised feature set is impressive and its community is great, so I strongly believe that Goldcoin
has the potential to grab a few percentage of Bitcoin's market cap.

Regarding the transactions, Goldcoin could be ideal for beginners or for investors in developing countries.
One could jump in crypto without the need to pay the sometimes ridiculously high transaction fees.