Yes this was actually introduced during the conference back in May. From what I recall it added fire to the already crazy bull-run we had back in May.
Good that you posted this because at the time, the app was only available to reporters and other testing personnel. But right now it looks like you can actually use it if you got a iPhone.
Reading the reviews on the app store, they are mostly mixed. Basically people either rate it a 5 or a 1. Will download it and see if its any good and hopefully won't be any issues while trying to actually use it to pay.