I think the best thing would be if we put together an example explaining exactly how it works. Will get back to you on this.
Yes, I agree. tbh I think your offering should be clear before you announce a launch.
The two new articles indicate an approach nothing to do with loyalty, as far as I can see. Incent is now more aligned with projects such as
https://getamber.io/ - but using a custom premined token.
Is
https://www.wavesworld.io/#team a more loyalty focused product now?
In the management of loyalty products for (larger scale) merchants which is the better product, and why?
I've answered the first part of your question on Telegram. Amber and Incent look similar in the way they automate the purchase of crypto in the course of everyday spending, but aside from buying different crypto (BTC/INCNT), what funds the purchases is very different. In the case of Amber, customer purchases are rounded up and the change used to buy BTC. For Incent, the money comes partly from regular subscriptions and partly from retailer deals.
Waves World is an ecosystem that includes a mining pool, Telegram community and tipbot, marketplace where you can buy things for crypto, and a few other things. WW is focused on the crypto world, while Incent is designed for mainstream adoption. They both use the Waves blockchain but the infrastructure used to deliver rewards is completely different.