It looks like a duplicate of past coins or existing project that does the same thing or had this kind of features also, I hope they are not going to do an ICO I prefer an airdrop for this although I'm not a fan of airdrops I can make an exception for this coin.
What can you expect in this market when all of the ideas has been taken already and the others only imitate or copying others work.
Though I am not a fanatic of other social media platforms and only uses limited sites I think theres a future for this if management can prove the legitimacy and how it will provide profits for each and every participating body