No one cares about that low tier team, now maybe if they had a deal with machester united or aresenal it would be worth talking about.
What is wrong in such partnership? It's pretty normal thing in this industry that crypto exchanges are looking for partnerships with sport teams etc. I believe such actions are very important for popularizing cryptocurrencies - no matter its Wolverhampton, Manchester or any other sport club, all of the have their fans who may express interest in cryptocurrencies after learning that their favourite team is a partner of crypto exchange. And I believe it is something which we all should want for our industry.