This is useless, it's a coin and you hold it physically and its not going to fulfill the purpose that Bitcoin was created which was to make transactions across every country easy and quick. How are you going to make use of this coin to make payment, by shipping to the receiver's location!? Lol. This is not going to work so forget about it. What people need is Bitcoin as a cryptocurrency and if not that, then nothing else.
Physical Bitcoins aren't meant to be sent from country to country, but spent locally in a manner that replicates the characteristics of what makes cash such a useful means of exchange.
The benefit is that transactions are as anonymous as cash transactions because the coins don't actually move, which means that nobody other than yourself and the person you transact with knows that a transaction took place.
People use physical Bitcoins to transact already, so I'm not sure why you are so negative about it. It's extremely niche still, but I have seen enough to know that it can and already works.