Haha, finding the best marketing word for a token sale?

This only shows that ICO´s do not know how to attract investors so they are finding ways how to be cool. Instead of they should care more about products and make an investment interesting for investors.
that's true and i thought that if that company doesn't even get license from the US regulators. it looks like another gimmick for marketing purpose only and almost 90% of IEO that runs on latoken were scam.