They are scams . The people running them buy the coins days in advance . They put their sell orders in well before they announce the coin to the suckers who get left holding the bag. The entire pump lasts less than 1 minute.
The leaders buy for 10 cents and sell for 30.
The suckers buy for 15-35 cents . A minute later the price goes to 20 , so most people lose their coins to the people running the pumps .