Haha, finding the best marketing word for a token sale?

This only shows that ICO´s do not know how to attract investors so they are finding ways how to be cool. Instead of they should care more about products and make an investment interesting for investors.
You got the trick. I do not know what we will not see when it comes to marketing strategies.
I am sure that by the time you try to question why it is called security, there won't be any cogent reason behind it, because it is not registered with any registered security exchange commission or authority.