you're right for both. these are two reasons for price growth. and I see this project does not have both this reasons, so it's difficult to expect that there will be a price increase, because even investors are no longer interested in this project. maybe last month we saw a little hope, the UTK token went up but it didn't last long. and now prices have fallen again.
And the fact that Utrust was a part of icos that raised insane sums without a working product. That's unheard of in the real world investing. Even if this gets to be a mainstream payment system, it would take more time then most of the crypto investors are used to, and keeping that speculative price up would need insane amount of determination. And then there was pretty high bounty that was basically free money to dump.
Now utrust needs to prove itself once again that it could bring something that others don't. Things have shifted after the ico and now there is real competition for this platform. I am afraid that Utrust is not anymore ahead on the vision on how the online payments should be done.