I read they have the Age of ILCOIN coming soon, It's a great game that would run into ILC blockchain, so excited about it.
I'm guessing that this is also the same type of game like Kabam's The Godfather, wherein you would really need real time purchases in order to complete a specific goal of the game. This purchases are of course to be in Ilcoins which will then pave the way for more financial gain. 
The game should be good first and foremost, then it has to be compelling enough at least in order for everyone to continue playing, since it's their ILCoin that's going to be used as a currency inside the game itself.
pretty exciting since personally i never really expected ilcoin to prioritize and release a game rather than other ways to market ilc. but i can definitely see them benefiting from this move.I don't really care if looks pixelized like Minecraft, as long as the game play is engaging enough plus if there's an in-game mining of ILCoin, you can definitely count me in to play this game already!
Imagine, if ILCoin could be used as a currency in other more popular games too, wouldn't that be an interesting proposition? Since ILCoin can still be purchased at a very low price at the moment, compared to Bitcoin, which has tripled and even quadrupled its market value quite recently.