Even as market has been improving rapidly in the past months , why do this new projects keep failing?
there a lot thing you need to consider like coin supply , how large the supporter , scale of the development , demands and many more
price of token fall when there not much demand of it while having large supply
you cant expect people to just keep buying it without further development thats some of the reason price fall
but its not mean that the project really failed
every thing need time to develop and need people to discover the true value of it thats how crypto works
you can use other popular crypto today as example and you can see that every crypto start from that