You don't have to "win" from Amazon.
You just have to take your piece of the pie.
I think the PHORE marketplace is able to bite off a large piece of cake from Amazon!
This will become real in 2020, when PHORE BLOCKCHAIN will function.
PHORE BLOCKCHAIN is already working, but the team is finalizing many new updates. I also believe that in the next 2-3 years PHORE marketplace can become a serious competitor