Even as market has been improving rapidly in the past months , why do this new projects keep failing?
In my opinion, seriousness is very important to achieve a project success, be it an ICO or IEO project. After that, a strategy to attract investors to invest. But I'm sure there are other things I don't know.
No, they actually look serious at the first place cause they want somebody to get them trusted and to get some market respect but somehow, some people have changed the outlook of the system turning them into its bad reputation. If they want to be trusted and to attract investors, not just by showing it seriously but they should have to show it that their project is legit and have the potential for market gains.