I think it's high time projects know that they cannot rely solely on bounty and airdrop as a means of promotion. A lot of projects launch and they rely on their bounty campaigns and airdrop to help bring in investors and therefore fail to reach their softcap.
I never said bounties are not effective but it should only be used to create and reward their community not to bring in investors. If a project wants to promote it crowdsale then the team should deploy real promotional means like paying top influencers, attending conferences, advertisements on top sites like coinmarketcap, etc. Because no matter how good the project is, if it can't market properly then it won't reach its goals and if a project is mediocre but have a top notch marketing program, it will succeed beyond expectations.
So its now that bounty campaign is no longer enough, is it not the same bounty campaign that they have used in the time past to generate funds within weeks, how is IEO projects able to easily reach their cap without using those other means you talked about. You see, you need to tell the developers the truth, relying on bounty campaign alone is not the reason why these projects are not meeting their softcap, bounty campaign is still very much effective.
The truth you need to tell developers is that ICOs are no longer getting attractive to investors again, because most of them are having the mentality that they have nothing to offer, other than to take money and produce a quack project that will not last long. Investor would really not waste their money any more, which is why they will put security first., even if they like carry bill board, do jingles, they may still not meet up, if they font change some certain things in the ICO market.