Binance is really doing something amazing that's making them take the lead always;
* (Entrepreneurship-focused) They try new things always- Binance tries to bring surprises each time, trying new platforms, bringing new products whereas most of the competitors are stuck or wait for Binance to do and then copy which always leaves them steps behind
* Binance isn't acting greedy- Ideally, Binance has been one of the exchanges taking things pace by pace.. just look at te number of IEOs a month, and their maximum sales cap as well, the number of normal token listing a month, the trading fees, etc. In fact, Binance could issue as many IEOs as they want and it'll all be sold out, or even list as many tokens as they wish but they're taking steps carefully and not trying to be "greedy"
They've won many hearts already- Binance can be considered as one of the loved exchanges in the space.
Aside these are the numerous advantages of trading at Binance.
Even though many people see Binance as trying to monopolize the space, I see it as they're thinking as entrepreneurs whereas their competitors are "sleeping." And with that, they'll really reign for long.
I don't see the binance monopoly on the cryptocurrency market. If many people choose binance to transact, it is because binance offers large liquidity and has been trusted by many investors.
Even if there will be a monopoly in the market, it will be as a result of the desire of most crypto users to give them that authority and not because they are doing anything fishy or illegal to gain the monopoly. There are virtually no traders that will not want to use or associate itself with Binance, people love to associate with successful people and company, and Binance is one that has proven to meet up in this area.
Binance being I the position they are today, is typically because they have won themselves into the heart of user because of their constant development in products and services. They have tried and trying everything possible to cover every area that a trader wants in an exchange, I guess that they must really be a good listener.