Honestly, I thought so too. But unfortunately, there is a lot of people out there that would invest on this coin and wouldn't bother to check on what is really (ie. what is the background of it, what its real purpose is, and other important things) in the first place. Facebook has a huge reputation. Some of them are good and recently some of them are bad. But that won't stop people to keep investing in this huge misdirected project. Also considering the number of people who are using Facebook's services these days, that would possibly be a lot of them that will use this coin as to improve their activity on the services they're currently using. And all of this is caused by the power of its brand that Facebook is using to influence a lot of people on buying its new product. Imagine if a small & not well-known company did the same thing. They couldn't possibly get the same result as Facebook because again, it's Facebook.