I think it's high time projects know that they cannot rely solely on bounty and airdrop as a means of promotion. A lot of projects launch and they rely on their bounty campaigns and airdrop to help bring in investors and therefore fail to reach their softcap.
That's what I think, airdrops and bounties are not mainly used to promote the projects to attract investors, but rather it is more like a promotion to build a community that will improve the project itself by getting feedbacks and suggestions. I don't know how a great marketing starts up, but I also don't think that all project can afford to hire influetial people because they are expensive.