I think if Blue Hill Mining will conduct regulated STO FINMA and SEC must check all the documents to get their approval.
As I understand it takes a long time to get appoval from FINMA and SEC. This regulators carefully check all the documents before they give approval.
Usually investors buy tokens for long term perspective. Traders buy and sell tokens for speculation. That is why cryptocurrency is so unstable.
It is profitable to be investor only if the market raise. If to remember the experience of 2018, a lot of investors lost their money.