Amazon is investing big money in the development of its project. They launch their satellites, quadcopters and airships.
It's almost impossible to compete with Amazon
For most users, it does not matter which way their goods will be delivered. They want to get the ordered goods quickly and cheaply.
In this case, PHORE Marketplace has sufficient protection for the buyers money.
A smart contract ensures that you pay only when you receive the goods
Even in case of a controversial situation, PHORE moderators can help you resolve a dispute over a smart contract.
I think the participation of the moderator will be required in exceptional cases.