So launch and only then distribution, do I understand correctly?
exactly!
Real demand should always come first!
Real demand will make sure that the project is heading to the positive direction.
Because even if the project has very novel technology, yet, the usage is only for few group of entities.
The success will be very far from its horizon.
But if the platform can secure a healthy amount of users, and if they can keep it that way, the longevity of the project would be great.