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It is very important that listing of tokens will be on big exchange with good liquidity that price of the tokens will be good and volumes of trade will be big.
Liquidity will not be from the fact that the token is traded on a large exchange. The same can be said about DEX. The team needs to somehow create demand.
First of all it must be a lot of users that must actively use the products of the project. It is realy hard to create a big ecosystem and make project useful.