>> I assume other than no CEO and Founder --which actually another word for "we don't want to reveal our team"

Don't put words in my mouth. There is no CEO and Founder, there is no team and no one wants the credit for this. There is no reserve and all the collectibles are up for sale, all of them, no reserve so no point in there being a team. Anyone can make their own discord/telegram/twitter representing the collectible if they want.

>>it also has no benefit or purpose either, other than being a collectible?

Nearly all ERC20 tokens serve no purpose despite what their respective companies say and that's because Ethereum is very hard to build on. There is no contract to contract manipulation. Whale Phal has a lot of potential because of the extremely limited supply of 300k and very high burn rate of 25% to start out. It's hoped that after a while, as the burn rate dies down and the community forms in a decentralized fashion that development will begin, but that's not necessary.

Due to the unique position of the collectible, we're hoping the two different burn rates will foster a good community properly. It is, at least as intended to start out purely a collectible.