The market for new exchange is already saturated. There are already too many exchanges available in the market that some of them do not have any volume.
The good side is that more tokens has the oportunity of getting listed on exchanges.
example; NCHT( nano healthcare) project just got listed on etherbase exchange.
The bad side is, even if these tokens get listed to some new exchanges, there is very little chance they will be noticed or get some volumes. Most new exchanges have very little or fabricated volume. It is still best if it gets listed to established or popular exchange.