Every day there are new exchanges. The main problem is how to attract traders. Create an exchange - this can be done very quickly. BUT how to get into the TOP-50? It is very difficult now ... Is there a clear plan for attracting traders?
They are offering the lowest trading fees. So I don't know how low is that as compared to other established exchanges. You are very right, they need to attract traders to create a good volume. Without them, the exchange would be very dull and you will not be enticed in sending your coins to trade. But someone needs to start somewhere, right? So let us see how far they will achieve for this exchange.