it all depends on the concept of the project itself. if it reaches hardcap, but their concept is less interesting, it can even be said that it doesn't develop in the future, it won't affect anything. but if a project is in a good hardcap concept and not of course they will succeed. I gave one example. oyster. they did not reach the selling price of tokens but the concept was good and the project was developed. and the price of their coins soared.