That is so truth. You also are making me remember about the phrase that says: There's no such thing as bad advertising.
I still believe that it is something extremely useful in this moments and years. In the future, the price will probably be extremely hard to influence but also the time to play with the margins is precisely right now, that is why i don't criticize whales - It's truth.
In the future, however. Things seems like they are going to be a lot more stabilized and gossip is going to be a lot less important, thankfully.