I'm not entirely sure him tweeting about it raised the price. BTC has been trading in the same channel since April. As long as we hold above 10.2kish  then it stays inside that channel.  Sure he just introduced the word Bitcoin to 60 million people, but he also likely convinced half of his base that it is for criminals and the dark web. Bitcoin is going to have to get out of that category and that tweet isn't helping any. Normally I'd shrug it off and say "any press is good press" but that honestly isn't true, if bad press attracts new people then those aren't the people you want.