We have already seen in the past that some influencers have used this method already to pump their bags then dump to their followers that is why when we see/read someone shilling a coin or token, the usual reaction for most of us is to avoid it. But what if what's being shilled is also one of your bags? Would you say that it is bad and people should avoid it? I guess not.
I think many of the top cryptos today (even bitcoin) has been shilled at some point. This makes shilling not necessarily a bad thing. So what should be done when we see a coin/token being shilled? You can either ignore or dig deeper and see what makes it unique (and profitable).
Opinions?
I believe that every person is trying to promote those technologies in which he believes himself and which he likes. Of course, he has tokens of such a project and he is financially interested, because the faith in the project must be supported by money! Therefore, you should always analyze your own projects.