How do you intend to make money? Since you're trying to build on a decentralized platform which typically means you're giving out content for free. How does the team intends to make money? What other source of revenue?
Its a tough question but it seems more like getting the traffic, then monetizing it, that sort of thing, what matters most in every brand is the creation of a community,once that its done, they can sell anything, so the initial process is more like creating a name for themselves, i may be wrong though and they probably may have other means of generating revenue, just my thought and i hope to see them give an answer