Yeah, it needs, if it isn't too late at all. Now we've been kicked out into #24 position on CMC (which is the "lowest record" for the long time, I guess). As I mentioned here some time ago, I'm afraid, that staying out of TOP20 for the longer period is something like "kiss of death". The way back is (will be) very complicated or almost impossible, regardless how great is the tech of the coin (here I'm still believe it's great by NEM, despite all the delayed actions with Catapult and so) and how great is the marketing (here I'm really not sure what should I think) ...

Of course now is the situation hard for all the altcoins (and nobody knows, when and if ever the alt-season will begin), but ...