SUREREMIT GOES GLOBAL! CAMPAIGN COMES TO AN END

During the past weeks, we added over 25 new countries and hundreds of new merchants globally. During the campaign app downloads and sales have increased, not explosively but still decent and we’re pleased with the results. In short, the exposure had a good impact on SureRemit’s development and this is just the beginning. The SureRemit goes Global! campaign was the start of our intensified marketing efforts, as we now have merchants available for many countries, we are in the position to start local, country-specific marketing to increase the userbase and app sales.

To provide you with more insight, what can you expect from SureRemit in the upcoming months?


UPDATED ROADMAP

We will update our roadmap to our current position/situation and the goals we aim to achieve. In Q4 we will also receive an influx of ICO funds that were under management at an Asset Manager, allowing us to become more aggressive marketing and expansion wise.


CONTINUED MERCHANT EXPANSION

We're certainly not done with adding new countries and merchants! We will add more merchants for India and the USA within the next weeks, integration has started.

In cooperation with our global partners, more merchants will be added to the existing country offering. Additionally, (also through our Ambassadors) we're establishing direct relationships with merchants assisting them with the voucher creation. Not only do we want to have all the mainstream merchants/chains available, our aim is to also have the smaller retailers on our platform, which will benefit the underserved populations/regions.


MARKETING

To support our marketing efforts we will launch the Ambassador Program country by country. Local Ambassadors are recruited to create awareness for SureRemit and introduce our services to their communities. Customized marketing packages and incentives are already being prepared.


SUREREMIT APP UPDATES AND WEBSITE DESIGN

We’ll be adding loads of new features to the SureRemit app to improve the UX (user experience). Contact list, repeat transaction improvements, improved categorization of merchants, personalization when sending vouchers, invite & gifting of RMT, favorite vouchers, just to name a few. We are also in the process of hiring more staff to assist us with the app development.

Our website will be upgraded to provide easier access to our services, making it possible for users to also use the website to purchase vouchers, pay bills, swap/buy RMT. A B2B portal will be developed where companies/corporates can buy vouchers in bulk and send them to employees.


CRYPTO

Lot’s going on for crypto as well. We have signed with a new exchange and they’re preparing our listing, the aim is to go live mid-July with the pairings RMT/BTC and RMT/USDT. Additionally, we’re in the last phase of the listing process with another exchange, we can update on this by the end of July. We have also applied to other exchanges as well and are awaiting their response.

We think it’s important to increase RMT’s exposure outside SDEX/XLM, we believe that with the upcoming exchange listings we’re taking a good step forward in doing so.


OTHER UPDATES

Alongside the exchange listings, we’re working on adding in-app RMT buys with other crypto, these purchases are directly settled on the Exchange, starting with SDEX. This will support price development and provide more consistent liquidity. We have made preparations to integrate SureGifts into the SureRemit platform, before we can proceed we need more liquidity on the exchange(s) as the volatility could expose us to unacceptable risks. Integrating Busha and direct settlement for the African market is depending on Busha’s growth and development progress. In the meantime, we will integrate the in-app RMT buys with other crypto for SDEX (and other exchanges).

We will update on all the above in our Weekly updates!





MERCHANT EXPANSION

The SureRemit goes Global! campaign ended last week, but our merchant expansion always continues! We’ve signed with another partner for India and we’re integrating their extensive merchant portfolio. API testing starts next week. More merchants for the USA are underway as well, and we requested approval from various USA brands to add them to our platform. Contact is established with a partner for the Philippines, which is also an excellent addition to the SureRemit platform.


TECH

Femi and his team are dealing with the aftermath of the SureRemit goes Global! campaign, optimizing the many API’s we have. All our partners are continuously adding new merchants and we want to make them available in the SureRemit app without (too much) manual tweaking. We’re also working on improving the UX for non-crypto savvy people; an in-app fiat payment/top-up. Non-RMT holders/crypto users can deposit/pay with fiat (USD, EUR, GBP, etc.) and the subsequent RMT transaction flow will take place (out of their sight) in the backend. To clarify, SureRemit App users will have the option to pay with fiat or RMT, if a user decides to pay with fiat they are not confronted with the in-app RMT purchase as this is done in the backend. This will make the usage of our app by non-crypto savvy people more convenient and will benefit adoption. More updates on the upcoming app features next week!


CRYPTO

The process for the exchange listing is ongoing and we aim to start with the announcements shortly. The available pairings will be RMT/BTC and RMT/USDT. Once we can update we surely will!

Next week we’ll also continue the discussions with the other exchange. Due to our developments, interest and support are increasing from Asian crypto communities. In cooperation with key figures (including Asian Stellar community), we’re building the SureRemit Asia community and representation. Stay tuned!