Data explosion is indeed a real problem and with that comes privacy and data security problems. We live in an ad-supported economy where majority of services are offered free of charge in exchange for allowing harnessing users’ data. This means, users pay for the services they use with their privacy. Many data projects promise user privacy, but they skirt the fact that a) privacy is a spectrum -- some tolerate it better than others, if they perceive the services they are using as beneficial and b) ad-supported and data-trading/sharing economy is here to stay. So, we attempt to address this head on with our privacy and de-identification module for the Storecoin Platform. We will certainly learn more as we make progress, but we believe that this problem (privacy and security) must be dealt head on.

- Storecoindev