Actually it is very easy if this project succeeds in penetrating a large exchange, but the funds needed are also quite a lot plus there must be a community that supports it. I think it will definitely work if it's done slowly.
If you look at CMC, the project has been around for three years. We can say that they are not in a hurry with a big exchange. Do not be fast, perhaps the right tactic in the development.
As I know EDC blockchain has changed the management team and now its starts to activly develop.